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How To Choose Correct Domain Name?
October 8th, 2010
Site’s domain name (or domain) – is the first step towards acquiring of your own reputation in the Internet. Correctly chosen domain name can help for work of your site, can ensure a consistent level of sales and confidence of visitors. The domain name may be an integral component of the organization.
So, how should we choose “correct” domain name?
1. Individuality of domain. The main function of a domain name –is to identify, to select site, company and its services and activities from a number of similar. In accordance with this domain should be different from the others, i.e. must be original and unique.
2. Perception of the domain. A perception of the domain name is also very important. Associations, which develop in human’s mind, when he hears some name, create an image, causing a series of memories and ideas about this site. The most suitable titles are those in which experience and importance successfully complement with each other. It is in this combination the most interesting and memorable domains can be born. This domain name must refer only good information. It should cause the desire of visitor to return to the site again and again.
3. The semantic function of domain. When choosing a domain, make sure that it is logically justified. It should contain a reference to the theme of the site. In the name of the domain name you can place a keyword relevant to your activity. This will help to customers and visitors faster to remember the name of the site.
4. Ease of play of domain. The domain name should be easy for remembering and pronunciation, so that in a telephone conversation some person should be able to write the name of the site without error. To do this it must be easy to play by ear, therefore, it should not be burdened by complex combinations of letters.
5. Not very long name of domain. Too long domain name is not very good. It is also difficult to remember and there is too much chance of errors in the set.
We would also like to mention a few points of concern, which may be encountered in selecting a domain name:
1. Use of hyphen. There are several points of view on this issue. Some argue that the name that contains a hyphen can be barely remembered, and it is difficult to read it and pronounce. Others, in contrast, believe that the hyphen makes easy the perception and memory of domain. Thus, the combination of words can be understood easily. If you remove the hyphen, words can merge and the domain will not be immediately perceived.
2. using of transliteration in the name. Ability to write domain by transliteration also carries pitfalls. When you play (remember) writing of such a domain there can often be errors because of several spellings of the same letter. Naturally, confusion of this kind does not benefit to the site.
3. If you choose the domain name in English, do not make errors in spelling, do not be lazy to check in the dictionary, how to spell this word.
Before you buy any web hosting, you need to go through the hosting reviews routine. Surely you need to be realistic and be aware of the fact that now every cpanel hosting will be unbiased. But if you go through the nice number of web hosting unlimited sites – you will see the true picture.
What Do The Names Of Search Engines Mean?
October 8th, 2010
Their fine-sounding names on everyone’s lips, but not many users guess about the true meaning of these words. What is Google? Do I need to be afraid of Inktomi? Who and under what circumstances invented name Yandex – by Yandex and Rambler – by Rambler? We produced a small excursion into the history of the emergence and significance of the names of the major search engines.
Google
Google – a derivative from ‘googol’, the mathematical term for a unit with a hundred zeros. As Google notes, throughout the universe there is nothing of googol. Fortunately for the team of Google PR, it name replaced the previously used option ‘Backrub’ (something like ‘grinding’).
Lycos
Lycos named in honor of Likozid, Latin name for wolf spiders. Unlike most spiders, which passively wait for prey in the web, wolf spiders actively hunt their prey. (Adapted for the Russian version: the search engine is named after a dog-astronaut Lucky).
Yahoo!
Yahoo! Was launched as ‘the key to the World Wide Web from Jerry’ on behalf of the co-founder of service- Jerry Yang. The word Yahoo! – is an acronym that means ‘Yet Another Hierarchical Officious Oracle’, but Yang and the second co-founder David Filo, apparently after seeing the word in the dictionary, insisted on the next decoding of Yahoo! – ‘rude, naive, uncouth. ” Today, Yang and Filo call themselves A’Chief Yahoo’.
Aport!
Aport! was named in 1995, by Sergei Korolev, he was the CEO of ‘Agama’, where he developed a search engine. Name does not need any decoding. However, over time, the former cute puppy, quickly lifting his stick, was replaced by more abstract symbols, but the name survived.
Rambler
Rambler is an example of borrowing of the words from another language. English-Russian dictionary gives the translation ‘runabout, a tramp’. There is another meaning – ‘curly rose; creeper’.
Yandex
Yandex is the original hybrid, either in Russian or in English it denotes nothing. Elena Kolmanovskaya, editor of Yandex, explains that ‘ the word’ Yandex was invented by ‘father- founder of our search, now technical director of’ Yandex ‘, Ilya Segalovich. ‘Yandex’ means ‘language-index’, or if in English, ‘Yandex’ – ‘Yet Another indexer’. During the years of public existence Yandex has some other interpretations. For example, if in the word ‘Index’ we will translate from English the first letter (’I’ – ‘?’), we will get Russian ‘?ndex’.
Another interpretation is suggested by Arkady Volozh, general director of the company:
‘This title (’ Yandex ‘-’ Yet Another Indexer ‘) came up with Ilya Segalovich (main developer of ‘Yandex ‘) by analogy with the products of Unix (eg, YACC – Yet Another C Compiler). And I liked the Russian transcription. ‘?ndex’ means ‘linguistic code’: the letter ‘?’ – is a Russian letter. It is indexing with Russian specifics. Researches on this subject are continuing. “
Before you buy any website hosting, you need to go through the web hosting reviews routine. Of course you need to be realistic and understand that now unlimited hosting is a reality. But if you go through the nice number of cpanel web hosting sites – you will see the real picture.
Erroneous Methods Of Sites Promotion
October 7th, 2010
1. Participation of site in link-systems.
They promise quick rise of the site and increase of attendance. The principle of operation is based on an automatic exchange of links with sites-members (referential scrapyard will appear on your site). After your participation in such systems – your domain name may be banned in search engines. You competitors will help to speed up this process; they will snitch to moderator of search engine. If you have just completed the registration of the domain and thus you plan to roll out your site, you will achieve the opposite.
2. Mass commercial mailings (spam).
No matter that you do this by yourself or ordered mailing for the money, it will not justify itself. In the first case, you will have to pay for gigabytes of traffic (for e-mail collection). In the second case, you will have to lay out about $ 100 for mailing. The response to such letters is 0.01 percent. It is not difficult to calculate how many letters you will have to send to get 1000 visitors to your site. Being engaged in mailing you will spoil the reputation of your site for a long time. Besides, sending of spam is prohibited in most hosting companies.
3. Direct link exchange.
Used for rolling out of site in search engines. Now, it does not bring any results, because search engines now can track inverse links. Effect can be brought only by cross, triangle, circular and other exchange schemes.
4. Registration in ratings (counters) and directories.
It does not give you anything but litter your site by buttons of rating. To view the statistics site can be limited to 1-3 meters. Or you can buy a paid hosting (or a better hosting than you have at the moment) and get professional statistics tools. It makes some sense to register in directories if: 1) they do not require from you to install the code 2) your back-link back will be “direct” (not through scripts). You can find correct directories independently or you can buy a ready list. Also on the Internet there are services and people who can register you in directories for the money.
5. Participation of the site in the systems of active promotion (SAP).
Principle of operation of such systems – as many sites of other people you look, as many visitors will go to your site (minus the commission of system). The meaning and the main effect of this is artificial elevation of your site in the ratings-counters. And also hope to get visitors from the first pages of these ratings. If you have free internet and a huge amount of time you can do it.
In addition, we can say that any investment in advertising will not justify themselves, if the deployment of site is engaged by unscrupulous hosting operator or an operator who can not provide you with quality hosting. Think about it.
Before you purchase any web hosting, you need to go through the hosting reviews routine. Surely you need to be realistic and understand that now every cpanel hosting will be real. But if you go through the nice number of web hosting unlimited sites – you will see the real picture.
The Main Mistake Of Modern Hosting
October 7th, 2010
The speed of the servers depends on the CPU, memory usage, speed of hard drives, the availability of raid (preferably hardware), etc. However, these resources are not included in tariffs of the hosting. When you order such services, you simply do not know what you will have. You will receive a specified number of megabytes of disk space, but will the server be able to quickly develop your scripts and immediately to give a page to the visitor?
Let’s see: if the server is equipped with a large disk, then he has to work with large amounts of information. Speed (and often the reliability) of his work is not high. This server is suitable for storing of file archives, or for placement of very demanding sites with a small number of scripts. If the server is equipped with, for example, SCSI drives in a raid, then the server is much faster and more powerful than the first one. It makes possible to place complex scripts and visited sites. But the cost of space on the second server is more expensive. How do you think: do many people think that 500 Mb on one server – this is not the same as the 500 Mb on another server?
Many hosters talk about “the best price and quality” rather than to explain to customers for what purpose it is better to use their hosting. One company may offer economical hosting service, the other – a powerful, third – may guarantee a high degree of hardware protection against ddos and etc. It is the truth, but man, choosing the host, does not have such information. He has to judge only about the “disk space”.
Let’s consider hosting features
Previously, the traffic reflected the load of server. The more traffic – the higher attendance, and, consequently, the load on the server. Rates with big traffic meant more system resources. But now people rarely pay attention on this option. Many hosters now offer “unlimited bandwidth”, putting in it different meanings: usually they regulate the ratio of incoming / outgoing traffic, and the local / foreign traffic.
The seriousness of the parameter “number of databases (MySQL)” is simply ignored by many hosters. Sometimes you can find “an unlimited number of databases” on the minimum rates. But the use of databases creates additional load on the server.
Such parameters as the number of mailboxes, FTP accounts, and PHP support may take the same values on all tariffs of hoster. It is inefficient to judge by him about the difference in tariffs.
So, we have the most favourite option: disk space. By it, most people judge about the resources that inherent in the tariff. But this is a huge mistake.
Most sites (which can be placed in storage space of tariff) use more server resources than inherent in the price of tariff. And then the hosting provider has to request the customer to go to more expensive tariff or to leave the server.
Of course, this question has already been raised many times. But do people who choose hosting think about such things? But at the same level of tariffs, their site works differently.
Before you purchase any web hosting, you need to go through the web hosting reviews routine. Surely you need to be realistic and be aware of the fact that now unlimited hosting is real. But if you go through the nice number of cpanel web hosting sites – you will see the true picture.
Registration In Catalogues As Promotion Of Your Site.
October 6th, 2010
Registration in site directories – this stage plays pretty big role in optimizing of your web-site. This method will help you to improve place of your resource in a search engine with certain queries of users. The most prestigious catalogues in the internet are: Yandex, DMOZ, Look Smart, Yahoo, Aport, and that is why you should try to add a link of your site to these directories. It is very important to follow basic rules of the directory as you can get a ban and your link will be simply removed from the base.
Registration in catalogues, why do we need it?
So, at the very beginning let’s understand, what it is – registration in catalogues. First of all, registration in catalogues – it is one of the tools of promotion. A good result can be achieved only after hard work. And besides, the registration in the catalogue – is the way in which you will find several links to resources, each of which has its own weight, so the correct anchors – are a key factor of success. And that is why you should to fill the form (description, keywords, etc.) of the site with all rules. Also it is very important to fill the site with purely unique information (content), otherwise even fat links will not be able to help you.
What effect should we wait after registration in catalogues?
Our main purpose – are visitors for the site. It can be reached in three ways:
1. The direct route – in this case visitors get to the site of user directly from the catalogues, but unfortunately that traffic will be small.
2. Intermediary search traffic. Certain pages of directories will be found after certain search query, and from these pages visitors will get to your site.
3. Promotion in search engines. This path is the most desirable for us, because in this case we obtain the direct search traffic, due to the reference ranking.
The main reasons for the rejection of site in directories:
- Do not add sites that are in the process of development.
- Low-quality design, layout, information (content).
- Poorly defined description (keywords, too long website address, and too short description).
- And the most important reason is the choice of incorrect heading.
In which directories it is better to register?
Ideally, the best catalogues are white catalogues, because they do not require registration with the reverse link, and with all this, they place a direct link to your site, creating a separate optimized web page. But unfortunately, there are few really good white catalogues, in the network. In some bases of catalogues you can find more than 10,000 catalogues.
Well, and the registration in grey catalogues, also bears fruit, as we discussed above, they help to increase traffic to the website in times.
Conclusion:
Registration in catalogues undoubtedly plays very important role in optimization. That is why the initial promotion of the site you should begin with this phase.
Before you buy any web site hosting, you need to go through the web hosting reviews routine. Surely you need to be realistic and be aware of the fact that now unlimited hosting is real. But if you go through the nice number of cpanel web hosting sites – you will see the true picture.
6 Ways To Increase Traffic Of Your Site.
October 6th, 2010
First of all, we should understand, what for do we need visitors on the site? Suppose, you opened your own online store in the network, and consequently, the more your resource will receive visitors (potential customers), the higher will be your total monthly turnover. All this is as true for simple sites (forums, directories, portals), if your site receives a sufficiently large number of internet users, therefore, advertisers will primarily buy advertising space on your site, rather than on site that have attendance smaller than you. So, now directly to the methods:
1. Creative design – you need to think about the design of your site from the outset of its creation, but if you do not notice some mistakes at first time, later removing of them will create small problems. Try first to put your ideas on paper with coloured pens, and then transfer it in the program code. For most beginners the main problem is the use of too bright colours and a very large number of advertisements on the site; try to avoid them, because it is very annoying for users.
2. Qualitative content. This is the most important thing, because we all go in the Internet to search some unique information. That is why try to write all articles (in particular all information) by yourself; never do not copy information from other resources. For this you can be banned from Yandex.
3. Update, update, and again update. It is one of the most important points. If you want visitors in the future again and again come to your site, you need to make sure that they are confident that in the next time they will be able to discover something new and interesting. And that is why you need constant updating of the resource. And it is not necessary to do it every day. I think once or twice a week, will be just right.
4. Organization of competition. Arrange some interesting competition with several prizes. Well, for example, for the first place you will put a banner of winner on the home page for a month or something else (in general, all depend on your fancy).
5. Bonuses. Arrange on your resource free distribution of cash in the form of bonuses. Of course, you will have to spend some money, but it will be very efficiently. Surprisingly, but after a couple of months, the attendance will increase in times. And moreover, with such approach the link of your URL will spread around the internet that will increase the options of your site (TIC, PR).
6. Free services. You should offer free services; it also will increase the traffic. Well, for example, “Free analysis of site” Well, or something else like that.
I hope, you will be able to increase traffic of your website.
Before you buy any website hosting, you need to go through the hosting reviews routine. Of course you need to be realistic and be aware of the fact that now every cpanel hosting will be unbiased. But if you go through the nice number of web hosting unlimited sites – you will see the true picture.
Hosting With PHP
October 5th, 2010
If you want to choose PHP-hosting correctly you should estimate the future of your site:
The volume of required disk space;
The daily number of visitors and their intake of traffic;
Number of databases;
Resource capacity of server scripts.
For a small homepage, which sometimes will be looked only by friends and random passers-by, free hosting will be quite suitable. For more complex projects, such as a forum or a major theme portal it is better to choose paid PHP-hosting with established database MySQL. If you only start your activity, it can be an inexpensive hosting service which enables the appropriate register of free domain name for the new website (Editor’s note. True, the domain name is registered on the name of the hosting company and it does not belong to the customer).
The programming language PHP has been specially created to automate basic tasks of Webmasters – to generate dynamic HTML-pages, for creation of database queries, etc. Strong links with crossed HTML allows to server PHP-scripts to create pages that are supported by all popular browsers. And therefore currently support of the PHP language is included in the standard package of services in almost all paid hosting (Editor’s note. It is included even in many free hosting. But keep in mind that except for a standard package there is cheap package: starting, where is no support for PHP, as usual).
The broad functionality of scripting language PHP in conjunction with the simplicity of its syntax, the rapid implementation of procedures, as well as free distribution of the shell (under license) provide a great popularity of PHP among the developers of web sites around the world. Among the competitors of PHP we may note the Perl language and technology JSP and ASP (Usage Statistics for PHP version nexen.net, statistics indeed.com upon request of employers). With PHP you can also create tools for managing popular operating systems (UNIX, Linux, Windows and Mac OS , but in this area it is known, much smaller and inferior than languages Python, Perl and VBScript.
PHP interpreter consists of a core that implements the basic functions of language, and plug additional modules to handle the following tasks:
Formation of database queries;
Work with image files: cropping, conversion;
Work with documents of different formats;
Encryption.
PHP interpreter should be installed on a web server as CGI-application, also possible that the interaction between the interpreter and the server can be implemented through a special module. In a standard PHP installation manufacturers include only the most useful and popular modules, but any programmer can create a similar module to solve their own problems and connect it to the interpreter of PHP. In fact, the PHP programming language is similar to C, and some language constructs are made similar to language Perl. PHP is developed by a large group of programmers, enthusiasts, who improve its core, develop additional modules, create documentation of language and work with class library of PHP.
Before you purchase any web hosting, you need to go through the web hosting reviews routine. Of course you need to be realistic and be aware of the fact that now unlimited hosting is a reality. But if you go through the nice number of cpanel web hosting sites – you will see the true picture.
MySQL Hosting
October 5th, 2010
Before you will be engaged in detailed discussion of the MySQL hosting sites, it is necessary to understand what is it – SQL. Explaining in normal language, it is a set of commands that make up a special way to access the database through which it becomes possible to control a universal text and multimedia content, to storage registration data and access keys. Nowadays MySQL technology too much developed and it can cope with large databases, where it is necessary to distinguish access, to make a fast search, to support scalability and protect data against unintentional changes.
Quite often you can hear some calls that you can buy mysql hosting for a small favour. The very notion of such host includes continuous access to the database through SQL commands or web interface. The latter characterizes so-called usability or convenience.
People argue that the site is no longer the site, if it does not use a database to store even trivial information. Practice proves the contrary – there are many alternative projects for content management, which is stored in an encrypted form in text files. Accessing to these files is faster, and to organize work in such ways is much easier than to deal with SQL. You can do without encryption, but then you need to know how properly to configure access rights.
But let’s look at the problem from a different angle. Without database MySQL will not be able to implement properly the registration and secure authentication. In addition, honed over the years algorithms allow elementary to search on any basis and to optimize data storage. A hierarchical method, which is used in text files, much harder to understand, rather than relational database technology.
As for the disk space, which will be donated by hoster, it all depends on your plan. On average, MySQL Hosting has 300 megabytes, although sometimes there are tariff plans from the middle class, which give rather great space. If you are out of luck with the cheap gigabytes, you can to obtain from hoster extra space for a small fee. On free hosting you can get a little more space for writing gratitude.
Heed to the conditions of space. Some hosters prohibit storage of documents (if their weight is over than 500 k, executable files, archives, multimedia content. They do this to prevent massive violations of the law of “copyright” and for passive safety of visitors. However, it can be done only on a free hosting. After a small fee the rule starts to work that the customer is always right.
Paid hosting offers not only the SQL database, but a decent unlimited support of various scripting and languages of programming. Of course, there is also professional free hosting, which contains abovementioned options. However, the database as usual, can be given only after additional application. But such cases are, unfortunately, are rare.
Before you purchase any website hosting, you need to go through the hosting reviews routine. Of course you need to be realistic and be aware of the fact that now every cpanel hosting will be real. But if you go through the nice number of web hosting unlimited sites – you will see the real picture.
Foreign Hosting Unvarnished.
October 4th, 2010
Russian inventors have given a lot of useful things to the world, but hosting was overlooked by them. For the first time such a service was introduced in the U.S. and to this day hosting had a long way of formation. The constant struggle with many competitors had done its work: we have low prices with a sufficiently high quality of services. Years passed and the American hosters offer to share more and more of their own resources to attract customers. Soon for the payment of one account they gave so much space and traffic that it became possible to host few projects under one roof. It is clear that nobody will be altruist: if you order hosting from the country of cola and fast food – you will get a lot of resources and for little money you will place there friends and acquaintances. The main thing is to calculate such monthly fee that you should return maximum of your own costs and not to put value similar to buying your own hosting. Cost-savvy persons were not asleep, which led to the writing of special software by which you can manage multiple sites hosted on one account. Also tariff plans were changed – appeared the notion of “wholesale” hosting. As a result, was born the definition of “reselling”, i.e. reselling of hosting services.
So, what does it mean – foreign hosting? The most important thing is to determine differences from the domestic services that will help to make the most optimal choice. Foreign providers offer a well-defined volume of incoming / outgoing traffic that for a Russian man, who accustomed to unlimited supplies, seems to be simply awful. But let’s look at things realistically: with attendance of a thousand people a day, we need 3 GB of outgoing traffic and we need rather smaller volume of incoming traffic. But U.S. hosters provide a monthly rate of 10-15 GB. Simple arithmetic shows how many friends you can put absolutely with no harm to yourself.
Evil tongues say that if there is very big distance to America, than time to access the site increases significantly. And what reaction should we have to notice the delay in 0.2 seconds? Hosting from the U.S. has full automation of management processes. It means that in fact there is no server administrator. You get a place on the server and start actively to use it. The difference with domestic hosters that American hosters have uptime over 99 %. “Horrors” at this are just beginning. The U.S. hosts do not have any official address, phone numbers, and there are so much various companies that it feels like it can happen some trick. Of course, it is better to work with proven companies that have already proved themselves in the market. But the availability of contact details is not a guarantor of stability. Someone was in the office of Yandex? I think not, but, nevertheless, all use the services of this trademark.
Now it is clear that overseas hosting is cheaper, at least because there is no need to pay for office rent, unwanted gigabytes of traffic, extra salaries, etc. But in general before ordering a paid hosting it is better to communicate with representatives of company. Purely American capitalist way will manifest in the long process of persuasion and touching of the client. After listening to the manager, you will begin to understand all the charm of the foreign hosting more clearly.
Before you purchase any web site hosting, you need to go through the hosting reviews routine. Surely you need to be realistic and understand that now every cpanel hosting will be real. But if you go through the nice number of web hosting unlimited sites – you will see the true picture.
Free Hosting With No Ads
October 4th, 2010
Do I need to explain what free hosting is? Unfortunately, I should do it, because in 99,99% cases when you use service of free hosting it finds out that it is not free.
Yes, you can find free hosting. You will be linked forever to the given host.
What benefits in this case gets hoster? But he is widely known; because created brand appears in countless catalogs of providers of free hosting. Address of your web site and of many other Web sites have his name – it also promotes the brand. If he offers more or less reasonable service, he provides a good reputation. All this together makes it possible to attract new customers and, consequently, leads to increase business.
There are many cases when providers begin their business with a unique proposal for “free distribution of services” under websites. The news quickly flies over the network, but after some time (a year or so), the company will announce about the closure of a free service. Some owners of free sites will agree to switch to premium rates, while others will prefer to come to terms with the fact that all their efforts in vain, but they will not pay. But by that time the popularity of hoster will reach unimaginable heights. He will be able to get a few clients among those who recently enjoyed free services and decided to move into the category of taxpayers to be able to continue to develop their website.
hout advertising. But it does not mean that the provider does not want to get a profit! Free account will give you only a small storage space and a channel with limited bandwidth. Hosting company is interested in providing you a free place, until you just promote your website and / or business and / or until your needs are not too large.
They believe (it is quite logical) and even bet on the fact that you will be gotten to the bait, choosing one of premium services (the majority of providers have such services), when your site will exceed traffic limit and / or the volume of disk space. Of course, you are guaranteed with a free start, but if we consider that the cost of resources allocated to you does not reach $ 1 per month, it is not so much, moreover support, on which you have right, available to you with a limited extent.
Some ISPs offer free hosting for customers only with domains of the third level or directories on the server, i.e. URL of your site will appear as “site.provider.com” or “www.provider.com /site. In other words, if one day you will decide to use another hosting company, you suddenly will lose all your links to the site; will never get back your messages, et
Before you purchase any website hosting, you need to go through the web hosting reviews routine. Surely you need to be realistic and be aware of the fact that now unlimited hosting is real. But if you go through the nice number of cpanel web hosting sites – you will see the true picture.